Calling Shopify Store Owners Tired of Guesswork, Slow Growth, and Wasted Spend

Grow With A Paid Ads Partner Who Brings Finance-Grade, Profit-First Control Helping You Scale Predictably

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I'm Ready To Scale

Woods Fine Linens Online store revenue up 78% June to October 2025 versus prior year, profit up even higher.

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Review by William Woods praising Alex for clear, concise hard work and understanding of data.

Foundations

  • We will create a monthly view of the year-to-date and full prior year revenue and underlying profit. This allows us to understand breakeven returns and targets.

  • We must agree on a small number of key performance indicators which define success. This can include return on ad spend, advertising spend per new customer and the marketing efficiency ratio.

  • We carry out detailed work on customer personas, product analysis and competitor research to understand your brand.

  • We will implement a management accounts style cadence with a rolling 3 month forecast. Each month we will perform variance analysis which is used to maximise results.

Services

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Meta Ads
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Google Ads
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Email
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SEO
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CRO
Ok, I'm Ready To Scale

About Us

Meet Alex Davies (ACMA, CGMA)

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Hi - I am the founder of Exact Fit Marketing. A little bit about my background, I worked for 5 years in a financial planning & analysis team, acting as a finance business partner for a business north of £20m annual revenue.

I have always loved analytics and driving growth. The relationship between finance and performance marketing is much closer than you may think. The key difference for me is that performance marketing allows me to take action based on my analysis, instead of making recommendations to a board of directors based on it.

I founded Exact Fit in March 2024. I started off working for a wide variety of local businesses. I found the trouble with working with local service based businesses was that we would generate leads to the point I would no longer be required, my desire is to build long-term mutually beneficial partnerships.

E-commerce is my sweet spot, working with ambitious individuals where the sky is the limit is very exciting. I am very passionate about partnering up with these individuals and scaling profit.

Some Testimonials

Online review for William Woods praising Alex's hard work and data understanding.
Screenshot of a Facebook review from Emily Jane Beauty with five stars, praising Alex's helpfulness in gaining new clients and mentioning plans to pause Facebook advertising.
Screenshot of a Google review for a business, mentioning Alex's assistance with customer acquisition, positive results, and next project discussions.
Screenshot of a Google review written by Matthew Stentiford praising Alex for generating leads through Facebook and Instagram for MJS Osteopathy, and stating satisfaction with clear communication and progress.
Yes, I'm Ready To Scale